Certified Strategy and Business Planning Professional

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Certified Strategy and Business Planning Professional

The Certified Strategy and Business Planning Professional course equips participants with the skills and knowledge needed to develop and implement effective strategies within their organizations. Through a comprehensive, experiential learning approach, participants gain insights into strategic frameworks, tools, and best practices for business planning. It is ideal for professionals seeking to enhance their strategic thinking and planning abilities, with a focus on both corporate and departmental strategy.

Why choose a Certified Strategy and Business Planning Professional?

This certification stands out because it provides a well-rounded approach to strategic planning, including real-world applications and advanced methodologies. Participants will gain a premium certification recognized globally, along with practical tools and frameworks that can be applied immediately in their organizations. The program’s blend of theoretical concepts and hands-on exercises ensures participants can confidently lead strategic initiatives and business planning processes.

What are the main benefits?

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Enhanced Strategic Thinking

Build a strategic mindset by mastering core concepts of strategy development and planning at various organizational levels.

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Comprehensive Toolkit

Learn to use effective strategic tools such as SWOT analysis, PESTEL analysis, and KPIs, applicable across multiple business scenarios.

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Premium Certification and Recognition

Achieve an industry-recognized certification that validates your expertise in strategy and business planning, boosting your career prospects.

Key learning objectives

Participants completing this course will develop a deep understanding of strategic planning processes, from analyzing the internal and external environment to aligning departmental goals with corporate strategies. They will gain practical skills in utilizing strategic tools and frameworks to ensure effective strategy formulation and execution.

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Develop strategic frameworks at all organizational levels

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Utilize tools like SWOT, PESTEL, and KPIs to guide strategy

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Align corporate, departmental, and operational objectives

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Implement strategies that drive business growth and efficiency

Module	What you’ll learn
Module 1: Key concepts	Strategy defined
	Pre-requisites of strategy planning
	Architecture of the strategy planning process
Module 2: Corporate identity	Impact
	Mission
	Values
Module 3: Vision & objectives	Vision
	Long-term objectives
	Strategic (medium-term) objectives
	Operational (short-term) objectives
Module 4: Internal environment scanning	Functional, structural and strategic approaches
Module 4: Internal environment scanning	An algorithm for the strategic internal environment scan
Module 5: External environment scanning	PESTEL analysis
	Porter’s 5 Forces Mode
	SWOT analysis
Module 6: Business planning	Cascading the strategy from the corporate level
	Business planning at department level
	Integrating departmental strategies and action plans within the corporate strategy
Module 7: Strategy & KPIs	Identifying KPIs for strategic objectives
Module 7: Strategy & KPIs	Setting targets for KPIs

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